Yogawear
Clothing Design for Yogawear
Client:
cultsport
Scope:
Activewear Clothing
Year:
2020
CONTEXT
This is a commercial range designed for cultsport for Indian Domestic market. Cultsport brand is a part of cure.fit - a fast growing indian start up in heath sector. The idea was to design range of clothing based on the market and user group needs considering both tier 1 and tier 2 cities in India.
SOLUTION
PROCESS
The process involved coming up with design direction considering the functional requirements, brand direction as well as user needs to present the overall insights and proposal to the design team and management. Then worked further on the direction to come up with the design collection based on the planned numbers.
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