It was April 2020. India had just entered into a suddenly announced 4-months long lockdown. I was working for cult.fit who's primary business was workout classes at their centers (called cult centres). Everything was shut, including these centers that brought main income to the company. There was fear about this 'not-much-known' virus until then among the general public. People across India were stranded away from their homes, everyday news would just bring the negative news of rising toll of cases. In that situation, I worked on this self initiated speculative project, imagining the post lockdown scenario, and what would motivate people to keep their connection to this brand and feel safe to return back to cult workout centers. With support of tech team (as needed), I had tested out the AR concept proposed below, so as to share the idea with the overall team with at least a basic proto.
